Search Engine Marketing Services
Search Engine Marketing, Search Engine Optimisation,
SEO,
call it what you will, there is no doubt that having your web
site placed within the first three pages of results on the
three major Search Engines is the internet equivalent of winning
the lottery. Google,
Yahoo and MSN collectively account for over 80% of all
search
engine
based
internet traffic and those at the top get first pickings of
everything. Imagine you run a hot dog stand. Where are you
going to get the most business - when you are slap bang in
the middle of Picadilly Circus or when you are down a dark
back street? All businesses need sufficient volume to grow
and Search Engine Marketing is the most effective way to deliver
this.
Professional Search Engine Marketing is not Spam
Most of us who run a web site will often see Spam email messages
offering to get your web site at the top of Google or other
Search Engines for a small one-off fee. Naturally most people
have the common sense to see through such claims and dismiss
them as mere spam. So what then is the truth behind Search
Engine Marketing when it is professionally delivered? These
days there are three components of Search Engine Marketing:
-
Search Engine Optimisation or SEO - this involves arranging
code and copy on your web site to be of maximum attractiveness
to search engines with the goal that your native ranking
increases significantly
-
In Bound Linking Strategies or IBL - by creating partnerships
with well chosen third party web sites, substantial gains
in both traffic and search engine rank are possible
-
Pay Per Click Advertising or PPC - guarantees placement
on search engine results by sponsoring targetted keywords
Each of these have their pros and cons. SEO requires access
to your web site and needs the attention of a mature Search
Engine Marketeer as over-zealous Search Engine Optimisation
can compromise the usability of your web site by customers
and get it penalised in Search Engines for containing Spam.
IBL requires skilled choice of partners as some web sites will
damage your search engine rank - this phenomena is known as
getting involved with 'Skanky Neighbourhoods'. And PPC requires
a budget to be set aside for it as all adverts click upon will
cost you. PPC results also don't gain the same level of consumer
confidence as native (or SEO driven) results.
The results of being at the top of the Search Engines however
are simple - your business has the best possible opportunity
of growing and prospering. Working with a Search Engine Marketing
provider who can demonstrate a mature attitude towards Search
Engine Optimisation and track record of results is the most
constructive way of reaping these rewards. MRMedia Group have
specialist knowledge and expertise in all forms of Search Engine
Marketing and can guide you professionally through the process.
- You can also learn more about our SEO and IBL successes
by taking a look at live Search Engine Marketing results
for our clients in our Search Engine Marketing Portfolio
We are happy to give you a free no-obligation consultation
and quote; simply call in on 0845 056 4413.
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