Search Engine Marketing Services
Search Engine Marketing, Search Engine Optimisation, SEO, call it what you will, there is no doubt that having your web site placed within the first three pages of results on the three major Search Engines is the internet equivalent of winning the lottery. Google, Yahoo and MSN collectively account for over 80% of all search engine based internet traffic and those at the top get first pickings of everything. Imagine you run a hot dog stand. Where are you going to get the most business - when you are slap bang in the middle of Picadilly Circus or when you are down a dark back street? All businesses need sufficient volume to grow and Search Engine Marketing is the most effective way to deliver this.
Professional Search Engine Marketing is not Spam
Most of us who run a web site will often see Spam email messages offering to get your web site at the top of Google or other Search Engines for a small one-off fee. Naturally most people have the common sense to see through such claims and dismiss them as mere spam. So what then is the truth behind Search Engine Marketing when it is professionally delivered? These days there are three components of Search Engine Marketing:
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Search Engine Optimisation or SEO - this involves arranging code and copy on your web site to be of maximum attractiveness to search engines with the goal that your native ranking increases significantly
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In Bound Linking Strategies or IBL - by creating partnerships with well chosen third party web sites, substantial gains in both traffic and search engine rank are possible
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Pay Per Click Advertising or PPC - guarantees placement on search engine results by sponsoring targetted keywords
Each of these have their pros and cons. SEO requires access to your web site and needs the attention of a mature Search Engine Marketeer as over-zealous Search Engine Optimisation can compromise the usability of your web site by customers and get it penalised in Search Engines for containing Spam. IBL requires skilled choice of partners as some web sites will damage your search engine rank - this phenomena is known as getting involved with 'Skanky Neighbourhoods'. And PPC requires a budget to be set aside for it as all adverts click upon will cost you. PPC results also don't gain the same level of consumer confidence as native (or SEO driven) results.
The results of being at the top of the Search Engines however are simple - your business has the best possible opportunity of growing and prospering. Working with a Search Engine Marketing provider who can demonstrate a mature attitude towards Search Engine Optimisation and track record of results is the most constructive way of reaping these rewards. MRMedia Group have specialist knowledge and expertise in all forms of Search Engine Marketing and can guide you professionally through the process.
- You can also learn more about our SEO and IBL successes by taking a look at live Search Engine Marketing results for our clients in our Search Engine Marketing Portfolio
We are happy to give you a free no-obligation consultation and quote; simply call in on 0208 123 9800.
