Interactive Web Design Services
It seems that most humans have a chink in their armour and
that's most of us love things that are fun! Interactive web
design adds the next level to your web site by allowing users
to get involved with your company, products or concepts in
ways that are engaging, informative and rappore building.
Interactivity can mean any of several things. When you use
a website that has forms you fill in, such as search or registration,
it's normally done by linking a database to your website. This
type of web design is commonly referred to as an Online
Service,
or if it's selling, e-Commerce.
But these aren't the only type of interaction that users can
have with your website. What about tutorials or product feature
demos?
Whilst many web designers use Flash software for doing these
types of things, MRMedia Group prefer the use of the Javascript
and dHTML programming languages. These require no additional
software plug-ins on behalf of the end user, are faster to
download (no annoying "loading data" screens) and are less
cliche.
Here's a great example of what we mean. The link below will
open a pop up window that takes you to Rising Dragon Feng Shui's
"About Angela" feature. Just move your mouse around the screen
and see what happens!
Imagine if that was your product in the background and as
you moved your mouse over it you saw it's features, benefits
and specifications. Or if it was a cut away diagram of a large
business' premises and as you moved you mouse over it messages
came up to show how you could add value to their operations,
sales, accounts, management or HR departments? How much quicker
and easier is to understand a service when visually depicted?
Psychologists estimate that over 50% of the meaning humans
derive from any form of communication comes from visual stimulus.
Here's another idea. If you have a big web site or could benefit
from having someone show people around your web site, why not
have a tour guide? Here are two versions, both launch pop up
windows as these are live on Rising Dragon Feng Shui's site
-
Ask Angela HTML version - this was the first generation
web site assistant we created for Rising Dragon Feng Shui.
It allows users to be led around the web site in a pre-defined
sequence - perfect for those with a well set up sales technique
-
Ask
Angela AI version - still under development,
this new version allows users to type a question in. These
are
then answered by the Artificial Intelligence Engine. If
it cannot answer it, it'll refer the question to a human
customer service representative by email and these can
also come on and live chat through the AI Engine to customers.
An extremely powerful solution geared towards high end
marketeers and bigger businesses.
The Purpose?
Interactive elements on a web site are powerful ways
of reinforcing branding and sales messages, increasing consumer
awareness and can be very useful sales tools. If you web site
has sufficient traffic but low revenue, we suggest you talk to
us about techniques we can use such as Interactive Web Design
to increase your conversion rate. It's worth remembering this
business fact:
Assuming an equal average purchase, a web site with
1,000 visitors a day that converts 10%, will grow
into
a
bigger
and
more profitable company than one who's web site
serves 10,000 a day but converts 1%.
Number of visitors never pleases a businessman in the same
way as high profits do. Interactive web design by MRMedia Group
is an excellent way to increase your customer awareness and
Sales Conversion Rates.
We are happy to give you a free no-obligation consultation
and quote; simply call in on 0845 056 4413.
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